As a busy entrepreneur, how do you ensure the long-term competitive advantage and continuity of your business? By servicing customers and nurturing new ones, by developing new products and services, and - above all - by being profitable. Corporate Social Responsibility (CSR) can help you to achieve all of these goals. Corporate Social Responsibility (or CSR) is a complex-sounding term for what is in fact a relatively simple idea. In the European Commission our working definition of CSR is: a concept whereby companies integrate social and environmental concerns in their business operations and in their interactions with their stakeholders on a voluntary basis.