The skills revolution Europe needs this decade critically relies on sound and trusted skills intelligence, i.e. information on labour market trends and skill needs. Such intelligence can support data-driven decision-making, which is essential for policymakers and educators to align skill development with industry needs, support competitiveness, and mainstream and upscale skilling for the twin digital and green transition. Analysing the content of online job advertisements (OJAs) and education and training programme descriptions offers a valuable source of skills intelligence. It opens up opportunities for real-time insights into the mismatch between the skills employers need and the skills education and training systems provide.
In this policy conference, we explored how skills intelligence based on online sources can be used to inform labour market, education, training, skills and related policies. We demonstrated how such sources assist data-driven decision-making and strengthen labour market, and education and training policy and its implementation. We brought together experts, policymakers, educators, and industry leaders to discuss what it takes to tap the full potential of OJAs and other online sources, and how such data can be used to make skills ecosystems more effective, responsive, and inclusive, to benefit people and economies.
We discussed best practices and methodologies for extracting meaningful insights from OJAs and from information on training programmes and offers. To promote policy learning, we also demonstrated practices from countries or organisations that have successfully integrated big-data methods in their skills intelligence systems or approaches. The conference was an opportunity for policymakers, educators, researchers, and industry stakeholders to meet and discuss practical ways to leverage OJAs, and other types of big data to guide policymaking in employment, education and training, skills, and related policy areas.
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Session 2.1 - Skills intelligence and the role of online job advertisement analysis - Jasper van Loo
Session 3.2 - Using OJA for Labor Market Analysis: The case of France - Pierre Villedieu
Session 3.3 - Online Job Advertisements as a complementary source for Job Vacancy Statistics - Denis Leythienne
Session 3.4 - Online job advertisements analysis in action: Challenges & lessons learned - Nora Condon