457 million people @ one address is an online communication campaign to promote the European Parliament's revamped internet site, which aims to reach out to web surfers and citizens across the EU.
The campaign, aims to attract web surfers who do not necessarily know the Parliament's site, rather than European affairs specialists. To welcome new visitors to the site, a first visit guide has been put online, and lessons learnt from this experiment will help ensure that future communication activities are well prepared
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europarl