In 2024, the German-Baltic Chamber of Commerce (AHK) in Latvia, with the support of the Embassy of the Federal Republic of Germany in Riga, launched the project Choosing a profession without prejudice. The project empowers young people in Latgale, a region with notably high unemployment, by challenging stereotypes and encouraging a gender-neutral approach to career choices. The project is an enabler for improved career choices of both genders and their enrolment in training programmes. 

Career day: breaking down barriers

A highlight of the project was the Latgale region’s Career Day, held in November 2024 at the Daugavpils Technical School of Technology and Tourism. The event provided hands-on experience in traditionally gender-associated professions, helping to dismantle prejudices and boost the participants' confidence and competitiveness in today’s dynamic labour market.

One activity involved young women exploring the field of electrical engineering by practising soldering and assembling electrical components. They also tried their hand at setting up servers with the guidance of computer system technicians, discovering the exciting opportunities these careers offer. Another activity involved young men attending a masterclass on hairdressing, learning about the nuances of the trade. Others engaged in creating fashion accessories, gaining insight into costume making and styling. Both groups found the experiences enriching and inspiring.

Expanding opportunities in technical fields

The Latgale Industrial Technical School has also been at the forefront of combating gender biases in vocational education. Offering sought-after programmes, such as renewable energy technician training, the school has seen a gradual increase in female students enrolling in technical programmes. Despite the highly technical nature of tasks like assembling electrotechnical equipment and preparing technical documentation, the gender gap is narrowing.

The school’s principal highlighted this shift in perceptions and noted that the divide between male and female students in choosing professions has diminished significantly. Modern technology, including computers and advanced equipment, has free technical fields of stereotypes, enabling all students to thrive regardless of gender.
Young women in the school excel in traditionally male-dominated fields, such as welding, mechanics, and vehicle painting. Similarly, more male students are succeeding in training programmes traditionally associated with women, such as interior design.

The principal attributed this progress to the increasing digitalisation of technical professions, which has levelled the playing field. She emphasised that the modern work environment, characterised by cleanliness and advanced technology, allows everyone to contribute creatively and technically, regardless of gender.

A future beyond gender bias

The Latgale region’s efforts illustrate the potential for a future where professions are no longer divided along gender lines. By encouraging young people to view career opportunities through a gender-neutral lens, the region is strengthening its economy and ensuring that talent, creativity, and passion – rather than outdated stereotypes – guide career choices. This inclusive approach provides a brighter, more equitable future for all.
 

Please cite this news item as:
ReferNet Latvia, & Cedefop (2025, May 5). Latvia: supporting stereotype-free careers. National news on VET.