Is it possible to promote European higher education on a global scale? Why do students from other parts of the world decide to study in Europe, and what are their perceptions of the EU’s higher education systems? These and other related questions were raised in a large-scale survey on perceptions of European higher education in third countries. With about 20,000 respondents, it was one of the largest surveys of its kind ever conducted. One of the main results: there is a clear lack of information on study opportunities in Europe.