Is it possible to promote European higher education on a global scale? Why do students from other parts of the world decide to study in Europe, and what are their perceptions of the EU’s higher education systems? These and other related questions were raised in a large-scale survey on perceptions of European higher education in third countries. With about 20,000 respondents, it was one of the largest surveys of its kind ever conducted. One of the main results: there is a clear lack of information on study opportunities in Europe.
Funded by the European Commissions Directorate General for Education and Culture, the study was carried out by the Academic Cooperation Association (ACA).

Its purpose was to investigate the perception of European higher education in other parts of the world, to identify some key messages for a European brand in the field of higher education and to reflect on how to make Europe a more attractive place to study.

The study was based on large-scale surveys and interviews with students and other stakeholders in six target countries (China, India, Mexico, Brazil, Russia, and Thailand) as well as, online, worldwide. For comparative purposes, it also included international students in the US. With about 20,000 respondents, this was one of the largest surveys ever conducted of its kind.

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