How can we inspire more European enterprises to go beyond their minimum legal obligations in favour of society and sustainable development? In other words, how can we best encourage a greater business commitment to Corporate Social Responsibility (or CSR)?
To mobilise the resources and capacities of European enterprises and to make Europe a pole of excellence on CSR, the European Commission has announced its backing of the launch of a European Alliance for Corporate Social Responsibility. The new Alliance has an open nature and European enterprises of all sizes are invited to voluntarily express their support. The Alliance is not a legal instrument to be signed by enterprises. It is a political umbrella for new or existing CSR initiatives by large companies, SMEs and their stakeholders. It should lead to new partnerships and new opportunities for all stakeholders in their efforts to promote CSR.