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Professions in the Picture

Guidance Counsellors
School Students/Parents
Teachers/ Professors
Young people
Cooperation Organisation for Vocational Education, Training and the Labour Market (SBB)
Improving educational/ occupational guidance processes

National business associations, trade unions and federations, with vocational institutions and training agencies, provide and validate the Labour Market Information offered within the website, in consultation with SBB.

Exchange and knowledge transfer (among educational professionals, guidance counsellors, etc.)
Facilitation of transition from school education to career selection
Improve matching between skills and jobs
Improvement of guidance/ employment services
Promote self-assessment
Raise awareness on guidance
Tackling unemployment

Professions in Picture provide students with updated information on the labour market and on professions in the Netherlands.

More than 480 professions are presented with descriptions, texts and videos, while there is information about training, internships and job opportunities for each occupation.

The website is linked with two pages supporting the transition from school to training.

Access to Lifelong Guidance Services
Assuring the quality of Lifelong Guidance Provision
Career Management Skills
Funding Lifelong Guidance Services
ICT in Lifelong Guidance
Improving careers information
Raising the skills and qualifications of adults
Raising the skills and qualifications of young people
Supporting people at risk and disadvantaged groups
Training and Qualifications of Guidance Practitioners
Effective job matching
Innovative user profiling
Interoperability with job-search engines
Occupational information
Personalised educational advice
Real time LMI

Types of labour market information provided involve:

  • Information on professions and required education level – or link to the ‘MBO City’ website (list of schools offering training for a particular profession);
  • Tests of profession's suitability to the user;
  • Map of job and internship opportunities across Netherlands.

The main providers of labour market information are research institutes, the Central Bureau of Statistics (CBS), UWV and SBB. SBB has also created an extra website especially for teachers with lesson material, assignments and links.

Connection with third parties (LMI, PES, etc.)
Interactive online tools
Online wiki
Social media utilisation
  • SBB has a contract with an external IT company that hosts and maintains the website;
  • The update and quality assurance of data is secured by agreements made with the data suppliers;
  • Users can share information in Facebook and Twitter;
  • Within the framework of the project ‘Boris helps you into work’, a project that focuses on employment of young people with special needs, there is also lesson material and assignments for VSO and practice education.

In numbers, during the first quarter of 2015, 127 000 unique visitors visited the sites, and amongst them 25% are repeat visitors.

There is no information available on qualitative results such as the impact on career choices or skills of the website-users, as the page is not monitoring such developments in any way.

Evaluation process: SBB gets mostly feedback from study advisers and teachers, who express their opinion regarding the use of the website in several ways by either contacting SBB directly via e-mail or sharing their views in SBB events. Students can provide feedback also via their ‘contact button’.

  • Reliable, qualitative, up-to-date and independent information;
  • LMI sources are validated;
  • National and regional information offered is accurate, detailed, mostly with a forward-thinking perspective;
  • Extra safety for the quality of the information, thanks to the validity of SBB;
  • Close collaboration with user groups;
  • Separate lesson material for teachers who teach young people with special needs;
  • Relatively low budget.
  • Different methodology to provide information by each of the 17 centres of expertise.
  • Difficulty in the interaction with the users of the website.
  • Occupation movies presented in the website are old-fashioned and do not appeal to today’s students.
  • Results of matching tests are sometimes unclear or may include contradictory statements.
  • Need for more information on application issues and for the creation of a central website.

Transferability elements

In 2010, SBB started within a project to create job descriptions, to identify and categorise skills, competences and occupations in a more standardised way -in accordance to the ESCO classification-.  The results led to the creation of a new website by the Dutch Ministry of Education aiming at embedding the results in a digital platform and make them available to students.

The website was developed and funded as part of a project, while additional funding came from SBB. The budget for 2016-2017 came from LOB subsidy (EUR 50 000) and from SBB: (EUR 50 000).

Since 2015, the budget has been reduced up to 50%, as the website is now fully developed.

Two employees of SBB are managing the project and have a background in sociology, statistics and IT. They need to demonstrate coordination, translation and analytical skills and also have good writing skills and be able to focus on the important information and summarise it. They need to have a good knowledge of the Dutch education system, and of the developments of the Dutch labour market.

  • The content of the page is public and worldwide accessible;
  • It has an independent character and features no advertisements;
  • Most of the material dedicated to teachers is downloadable in pdf form;
  • Teachers are free to use whatever suits them best.

Stakeholders from the education and business sector are part of the general management and/or the executive committee of SBB. SBB is constantly looking for ways to satisfy both employers and schools.