Making ReferNet products more visible - a digital marketing workshop

ReferNet’s contributions help map national VET systems in Europe, provide the information needed to follow up on European priorities agreed for VET policy at EU level and report on VET topics high on the EU agenda.

As a follow up to initiatives aiming at supporting the visibility of Cedefop/ReferNet publications (working group on visibility in 2012; annual surveys on visibility actions designed by ReferNet partners), Cedefop is organising a digital marketing workshop on 14 February 2017.

This workshop will bring together ReferNet partners to:

• discuss the evaluation of the national ReferNet websites;
• reflect on the visibility and accessibility of Cedefop/ReferNet products in the national context; and
• explore new digital marketing strategies such as content marketing, search engine optimization (SEO), email marketing, social media marketing, web analytics and reporting.

The purpose of the workshop will be to give ReferNet partners assistance in using digital marketing tools in order to reach national stakeholders more effectively, raise the visibility of the ReferNet-Cedefop publications and reports at the national level, and increase web traffic to the national websites.

The workshop will be facilitated by professional communications specialists. It will showcase practices and offer hands-on experience in applying digital marketing techniques. Through this workshop, participants will better understand the framework conditions we are all operating in and explore suitable marketing and communication options.

Participants’ profile: digital marketers, content management editors, web managers,  communications specialist, social media and information professionals.