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eGuidance service

Guidance Counsellors
Higher education students
School Students/Parents
Teachers/ Professors
National Agency for IT and Learning
Improving educational/ occupational guidance processes
Education Institutions
Guidance Practitioners
Parents and Teachers
Public Agencies

eGuidance employs channels to engage with parents; cooperates with teachers; counsellors share knowledge with practitioners. Reliable LMI provided from public agencies in Denmark.

Exchange and knowledge transfer (among educational professionals, guidance counsellors, etc.)
Facilitation of transition from school education to career selection
Improve matching between skills and jobs
Improvement of guidance/ employment services
Promote self-assessment
Raise awareness on guidance

The eGuidance service serves as a key online resource for LMI providing up-to-date and comprehensive information on education in Denmark and guidance tools empowering citizens to find answers about education and jobs. The service complements and improves the performance of the Danish guidance system by providing reliable, up-to-date information and facilitating the educational and occupational decisions of citizens through a broad array of digital means across the country.

Access to Lifelong Guidance Services
Assessing the effectiveness of Lifelong Guidance Provision
Assuring the quality of Lifelong Guidance Provision
Career Management Skills
Funding Lifelong Guidance Services
ICT in Lifelong Guidance
Improving careers information
Improving employability and supporting older workers
Raising the skills and qualifications of adults
Raising the skills and qualifications of young people
Strategic Leadership
Supporting people at risk and disadvantaged groups
Training and Qualifications of Guidance Practitioners
Blended counselling
Interoperability with job-search engines
Occupational information
Personalised educational advice
Real time LMI

LMI is a core element and is used in a variety of manners:

  • Providing information on education and training opportunities across Denmark, as well as guidance on how to select an appropriate educational path;
  • Providing information on jobs, careers and available employment opportunities across Denmark. One interesting tool is JobCity, which is a virtually animated city where users can wander around and find out how education and training may be applied in different jobs and workplaces;
  • Providing guidance on how to apply for jobs;
  • Another interesting tool is “My Competence Portfolio” that facilitates users to create a comprehensive overview of what they have learned and the competencies they have acquired through their jobs.

The provision of LMI and guidance is based on a tailored guidance model, namely the C-model which was designed to fit the digital context of the service.

Connection with third parties (LMI, PES, etc.)
Interactive online tools
Online counselling
Open source
Personalised information storage
Social media utilisation
  • Utilises a cloud-based multi-channel contact centre provided by Intelecom in the form of a Software as a Service;
  • Call-centre to facilitate their information and guidance services over the telephone;
  • Web conferencing tool is employed;
  • The service may be accessed online through the Education Guide, which was developed using HTML5 in Drupal, an open source platform;
  • Education Guide was developed in accordance with the widely recognized WCAG 2.0;
  • Representative selection of its different web pages was and is thoroughly tested by professionals.

In numbers, users have grown to more than 110 000 in 2015.

From a qualitative perspective, the interviews conducted during the fieldwork in Denmark suggest that the development and growing adoption of the eGuidance service appears to be creating a significant positive impact on the national lifelong guidance system as well as its stakeholders.

Evaluation process: Follow-up survey, addressing users after the end of their digital guidance session. Asynchronous communication channel for users and stakeholders through the dedicated service's contact point. Interactions with other guidance practitioners and counselees in conferences. Feedback from users during their sessions. Satisfaction survey launched on the portal on a yearly basis. Focus groups and discussions with representatives of stakeholders.

  • Long opening hours along the week;
  • Broad array of digital channels to communicate and provide citizens with guidance;
  • Use of a science-fuelled guidance model and toolkit;
  • Well-qualified and highly skilled personnel;
  • Synergies of practitioners with stakeholders;
  • Openness to discuss with and collect feedback from users and stakeholders;
  • Presence of the national web portal dedicated to educational and career information (Education Guide), which serves as a key source for LMI;
  • Denmark’s high digital literacy.

Scepticism with respect to digital guidance.

Lack of physical contact in digital guidance sessions.

Different digital delivery methods.

Transferability elements

The implementation of the service takes place within the framework set out by the Danish Act on Guidance, supporting the strategic goals and policies of the national government. 

The annual budget of the eGuidance service may be summed up to about EUR 4 384 404 per year plus an ad hoc amount of financial resources allocated at the development of its operation.

60 people work under the Division of Digital Guidance and Support; they are led by the Head of Division who is supported by team coordinators who help to manage the different activity streams in the framework of the Division. 40 practitioners are tasked with the implementation of the practice, serving as counsellors and as editors of the Education Guide.

The Division encompasses 25 full-time and 15 part-time practitioners, who must have significant competencies in guidance and digital literacy with a good overall knowledge of the national education system. They must also have completed an appropriate education/training programme at diploma level in the field of guidance or be able to evidence via assessment and recognition of prior learning their qualifications. On-the-job training is provided to new practitioners following the completion of their tailored training.

  • Quite simple technological infrastructure;
  • Appropriate software supporting its different guidance delivery methods;
  • Call-centre and laptop computers;
  • User-friendly interface software to empower counsellors to easily manage the different digital communication channels from their laptop computers.

Telephone is employed in the framework of individual guidance and is typically the preferred delivery method by people who are seeking an immediate response from a counsellor or a quick answer to a specific question.

Stakeholder engagement is strategically integrated with a view to promoting the service's acceptance amongst users and stakeholders alike and collecting meaningful feedback for the service to improve and evolve in alignment with their needs.